What Are Equivalent Products?
Equivalent products are items with the same performance but different branding. Suppliers can swap these before accepting an order to ensure the correct product name appears on the customer’s order confirmation.
How Suppliers Use This Feature:
Suppliers can substitute one equivalent product for another before accepting an order. This ensures accurate branding and fulfilment.
Customer Preferences:
By default, the equivalent product option is toggled to Yes, meaning customers agree to receive a substitute brand.
If customers prefer to receive only the exact brand ordered, they must toggle No at checkout.
Monitoring Equivalents in Orders:
Staff can check whether a customer has accepted equivalent products by reviewing the item details in an order.
If accepted, "Equivalents accepted" will be clearly displayed.
If not accepted, "Brand specific" will be shown in red for easy monitoring.
Applicable Product Categories:
Equivalent products apply to PIR insulation, insulated plasterboard, sound insulation, slab insulation, roll insulation, plasterboards, Thermalite and Celcon blocks, protective chipboard,
cement, steel lintels, self levelling compound and OSB T&G.